The Mobile Pricing conference has evolved with the industry to pinpoint  and examine the key opportunities and challenges for pricing over the last 14  years.
Now, in 2010 we find network capacity stretched and data useage  booming. Pricing issues have rarely come under such scrutiny as operators look  for an increase in ROI. The proliferation of smartphones in the mass market has  led to a phenomenal increase in data traffic, which in turn requires increased  investment in the network in order to continue providing a top quality service.

Flat-rate data pricing plans are no longer sustainable. The “all you  can eat” packages served their purpose in attracting customers and  kick-starting data useage, but more sophisticated pricing
plans are required to support the need for network investment.  The Mobile Pricing conference speakers will  examine and discuss the best way to transition from flat-rate to tiered  pricing. Why this transition is required, when and how it will take place.

With market conditions becoming ever more competitive, pricing  continues to play an important role in operators’ differentiation strategies.  Implementing innovative pricing offerings is crucial for customer attraction,  retention and market growth. The speakers will emphasise the importance of  getting to know the customer in order to get the pricing strategy right, and  how to use pricing as a loyalty tool.

New for 2010

New for 2010 is  a focus on Data Pricing as operators begin to make the transition from flat-rate  to tiered pricing plans.

Speakers will instruct on how and when to make this  transition, as well as detail innovative, loyalty-driving pricing structures  for both developed and growth market operators:

• Refining the Data Business Model as Margins Come Under Pressure
• Moving towards Usage-Based Charging Models in a Competitive Flat-Rate Environment
• Relieving Network Congestion with Tiered Pricing Options
• Devising Attractive Pricing Models to drive up iphone Sales and Usage
• Pricing Innovation to Drive Market Growth
• Introducing Innovative Pricing Strategies to Differentiate Without Confusing
• Maximising Revenues and Opportunities with Real-time / Dynamic Pricing
• Pricing as a Loyalty Tool in a Competitive Market
• Understanding Customers’ Needs to Get the Pricing Right
• Optimising the Portfolio for Maximum Value

Post Conference Workshop

Post-Conference Workshop - 5th July 2010
POLICY CONTROL
Led by: Openet